Saturday, 17 August 2013

DUBLIN FASHION FESTIVAL - Article - Irelands Leading Fashion Website -

I recently saw a clip of the gorgeous Laura Whitmore at the launch party for the fourth Dublin Fashion Festival which takes place the 5th to the 8th of September 2013.  To say this event has crept up on me this year is an understatement, time flies when you are trying to rear fashion’s next generation.  The flawless Bray native Whitmore told reporters of her excitement at being chosen as the face of this year’s festival and stylist to the stars Darren Kennedy was on hand to spread the buzz at the launch party (which took place Friday the 26th of July) too.
A press release from the launch fashion show explained
“On launch night we hosted a spectacular fashion show, styled by the excellent Jules Fallon from First Option. The stylish looks were pulled from Brown Thomas, Ilac Centre, Marks & Spencer, Louis Copeland, Clerys, Penneys, Jervis Shopping Centre, Arnotts, Awear, Kilkenny Shop, Powerscourt Centre, Stephen’s Green Shopping Centre, Thomas Pink and Dunnes Stores”.  Judging by the mixed bag of retailers that partook in the launch fashion show it is apparent that there will be fabulous items to be found all around the city during the fashion festival to suit all budgets.

Some of my favourite looks from the DFF Launch Party Fashion Show 26th July 2013

But "what about the children?" I hear you cry....

Dublin Fashion Festival 2013 has plenty of cool activities for kids of fashion forward moms and dads. For a full list of child friendly activities see:
If like me you are distraught at the prospect of missing out on the four day festival due to your brood and/or childcare issue’s panic not.  This is a child friendly festival, yes I said bring your mini fashionistas along with you!
If you have a little fashionista in your home then the Dublin Fashion Festival has something very special for trendy tots.  The festival is taking to the streets from 6th to 9th of September and will not only have something for fashionable mummies, but for kids too.

There will be on-street games on South Anne Street, such as giant “Jenga” and supersize “Connect 4” to keep kids entertained.  There will also be a mini pink catwalk in the St. Stephen’s Green shopping centre where little trend-setters can strut their stuff, and kids can avail of the on-site dress up box to bling-up their outfit.

This was the mini pink pop-up catwalk at the Dublin Fashion Festival 2012

And this was one of the many on site Dress Up Boxes at last years festival...cute!


Like everything else at the four day festival, all kid’s activity is free of charge!!

Complimentary food will be available from some of the fabulous restaurants on South Anne Street to keep energy levels up.  Kitchen will provide the brain food for kids with platters of homemade fish fingers, Gotham CafĂ© will provide the carbs with pizza slices while GBK will offer sliders, perfect for little ones on the go.

Dublin Fashion Festival was created to celebrate the thriving fashion industry in Dublin, covering everything from high street chains to boutiques to Irish designs.  The packed programme includes on-street fashion shows across the city, in-store events, and the chance to get a start on your Autumn/Winter wardrobe.
For more information see


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